Empowering female hoopers drives everything we do.

The Beginning

The origins of Assistherhood are deeply rooted in a simple yet profound conversation during a car ride home from an AAU practice in Half Moon Bay. Coach Davis, a passionate advocate for women's basketball, was driving three of his point guards back from practice when he began discussing the importance of unity and teamwork. He emphasized that for their team to truly excel, they needed to foster a sense of sisterhood among the players. This concept of sisterhood, according to Coach Davis, was the missing piece that would transform a group of individuals into a cohesive, unstoppable team.

During this pivotal conversation, Coach Davis turned to his point guards (Tiffany, Conny, Kiki) and made a clever observation. He highlighted that as point guards, they play a crucial role in assisting their teammates, both on and off the court. With a spark of inspiration, he coined the term "Assisterhood," blending the words "assist" and "sisterhood" to encapsulate the essence of their roles and the unity they needed to cultivate. The point guards instantly resonated with this idea, understanding that their collective efforts and support for one another were the keys to their success.

The final stroke of brilliance came when Jessica Kellogg (played at San Jose State and pro overseas) suggested adding an "h" to the term, creating the unique and powerful name "Assistherhood." This slight modification not only made the term distinct but also reinforced the idea of creating a supportive, empowering community for female athletes. From that moment on, Assistherhood was born, symbolizing a movement dedicated to fostering unity, empowerment, and excellence in women's basketball. This story of inception continues to inspire and drive the mission of Assistherhood, uniting players, coaches, and supporters in a shared commitment to uplift and empower female athletes everywhere.

Explore the collection and join assistherhood—where every player is celebrated and supported. Give and go.

Our mission

As Assistherhood grows, its mission remains steadfast: to build, uplift, and inspire the current and next generation of female basketball players. With each piece worn, a message is shared. Assistherhood seeks to redefine the landscape of women's basketball in how they are celebrated and supported. Join us in our journey to champion females in basketball – together. Give and go.

Expanding on this mission, Assistherhood is proud to introduce several new initiatives designed to further empower female athletes. The Assistherhood Podcast provides a platform for sharing inspiring stories and expert insights, offering valuable content for athletes, coaches, and fans alike. The Assistherhood Academy focuses on comprehensive training programs for young female players, fostering skill development, confidence, and a sense of community. Additionally, the Freshman Season: Orientation clothing line features stylish and high-quality apparel that athletes, friends, and families can wear to show their support and pride. Together, these efforts contribute to a vibrant and supportive environment where women in basketball can thrive.

why now?

Our game is growing but yet you would not know that driving through some of our neighborhoods. we can go for miles and miles without seeing anyone shooting around. We want to help bring the love back. Assistherhood is more than just a clothing brand – it's a movement that unites players, family with the culture.

Assistherhood was born from a desire to foster solidarity among female players. At the high school level there are challenges on every team. Within our community we noticed the lack of support because of the lack of exposure.

Founded by a dedicated coach who recognized the need for support, education and empowerment in the sport. His high school program went from averaging 30+ players to just 13 in a few short years. Our call to action is to reach out to all age ranges especially the grassroots level.

freshman season: Orientation

Introducing the Orientation Collection: Assistherhood's premier drop featuring four essential pieces adorned with the iconic OX and assistherhood logos. From the hoodie to the crew, each garment in the collection is designed with precision and style to empower athletes and supporters on and off the court. Embrace the spirit of unity and strength with the Orientation Collection, where every piece embodies the essence of the assistherhood.

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